Rise in Search.
Win more business.
Helium combines SEO and GEO to make your brand visible everywhere people search – today and tomorrow.
Helium combines SEO and GEO to make your brand visible everywhere people search – today and tomorrow.
Businesses want the same things: more revenue, a full calendar, repeat customers and results they can measure. But the path to get there is rarely clear.
Budgets are tight, approval chains are long, and the digital space is crowded with noise and wild claims. For many, it feels easier to stay with the status quo – even if it means more empty tables and less control.
Helium changes that. A focused, proven way to rise above the noise, capture direct demand, and deliver results you can stand behind.
Every business dreams of stronger margins and more control. With Helium, your business rises above the noise in search, capturing high-intent customers before they go elsewhere. The result? More direct sales, higher average revenue, and measurable returns you can stand behind.
Every commission and third-party fee eats into your margin. Helium helps you rebalance your revenue mix by intercepting customers earlier in their journey, before they ever land on an aggregator or marketplace. That means more direct business flowing through your own channels – reducing costs and putting you back in control.
You’re not just competing on price or product – you’re competing for attention, loyalty, and spend. Helium increases your visibility when customers are searching, ensuring you rise above competing businesses. From bookings to experiences, Helium drives the high-value demand that fills your calendar before competitors can.
Helium makes your business visible across the world’s leading search engines – including Google, Bing, Yahoo, DuckDuckGo, and more. Wherever customers are searching, Helium ensures your business is right in front of them.
With GEO (Generative Engine Optimisation) built in, Helium also lays the foundations for AI-driven search. That means your business is prepared for Google AI Overviews, AI Mode, ChatGPT, Copilot, Gemini, and voice assistants.
Helium won’t automatically make your business the final “answer” in AI – but it gives you the technical foundation to get there, ensuring your visibility today and positioning you for the searches of tomorrow.
(Guest searches, blue links appear)
(Guest searches, AI reshapes the results)
(Guest asks a question, AI gives an answer)
(Customer speaks — AI replies)
Helium combines data, artificial intelligence, and advanced optimisation to give your business a competitive edge. By analysing the signals that drive demand, we position your brand to capture business ahead of competitors. Our technology considers:
Helium is built on powerful SEO and optimisation pillars that ensure your business rises in search and stays there:
Helium combines proven SEO foundations with advanced optimisation to lift your business above competitors. From technical audits to content refinement and authority building, we take care of the complexity so your venue climbs – and stays – at the top of search.
We identify the most valuable keywords your guests are using across international, national, regional, and city-wide markets – ensuring you attract high-intent visitors who are ready to book.
Helium runs a comprehensive site audit across 185+ factors, from speed and responsiveness to indexation and schema. Fixing these ensures your website is search-engine friendly and future-proof.
We refine your existing website content, aligning it with guest search behaviour while maintaining your brand voice. This makes your site clearer, more visible, and easier to rank.
Transforming BODA
Our team cultivates high-quality, relevant backlinks that strengthen your site’s credibility, helping your hospitality business outrank competitors.
Search never stands still. Helium continuously adapts to algorithm changes, monitors competitors, and applies GEO (Generative Engine Optimisation) to ensure your business is prepared for the rise of AI-driven search.
Helium combines proven SEO foundations with advanced optimisation to lift your business above competitors. From technical audits to content refinement and authority building, we take care of the complexity so your venue climbs – and stays – at the top of search.
We identify the most valuable keywords your guests are using across international, national, regional, and city-wide markets – ensuring you attract high-intent visitors who are ready to book.
Helium runs a comprehensive site audit across 185+ factors, from speed and responsiveness to indexation and schema. Fixing these ensures your website is search-engine friendly and future-proof.
We refine your existing website content, aligning it with guest search behaviour while maintaining your brand voice. This makes your site clearer, more visible, and easier to rank.
Our team cultivates high-quality, relevant backlinks that strengthen your site’s credibility, helping your hospitality business outrank competitors.
Search never stands still. Helium continuously adapts to algorithm changes, monitors competitors, and applies GEO (Generative Engine Optimisation) to ensure your business is prepared for the rise of AI-driven search.
Helium gives you complete transparency. Our real-time dashboard shows exactly what’s happening in search – from keyword rankings and competitor comparisons to the links we’ve built and the work delivered month-on-month. Then, in quarterly reviews, we go further, connecting performance to direct revenue impact. And of course, our team is available any time in between.
Real-Time Dashboard
Track keyword rankings, competitor positions, and technical progress – with full visibility of the work being done every month.
Quarterly Review Meetings
Every quarter, we compile revenue and booking performance alongside technical results, so you see not just the activity, but the impact.
Always-On Support
Our partnership doesn’t end at the dashboard. We’re here whenever you need insights, context, or guidance.
Helium is designed to do the heavy lifting – but the best results come when we work together.
From time to time, we may need your help with small, non-technical updates to your website or content. These are simple changes that highlight what makes your business unique, and we’ll guide you every step of the way.
We handle the strategy, optimisation, and ongoing work – you just provide the occasional input that helps us unlock your hotel’s full potential.
“I have been a part of implementing Search at multiple hotels. We’ve seen improvements in our positions and rankings – the business effects have been positive and well received in the hotels.”
Cassie Cox
Director of Sales & Marketing
Mercure Gold Coast Resort
Helium is designed for long-term success. While some early wins may appear, the most powerful results build with consistency, optimisation, and time. Think of it like a helium balloon: once it rises, it stays above the competition.
Foundation
Audit, strategy, keyword & intent research, technical setup, and core optimisation.
Growth & Opportunities
Ongoing keyword refinement, content alignment, technical improvements, and authority building.
Onward Tangible Results
Significant increases in visibility, rankings, and direct booking opportunities.
Helium isn’t just part of search marketing — it’s the foundation
To win across search, your business needs more than isolated tactics. You need a strong organic base that ensures your site, content, and data are built to perform. That’s why Helium is the core starting point of the complete package — everything else builds on it.
Helium ensures your website is technically sound, your content is optimised, and your brand is discoverable across Google, Bing, Yahoo, and beyond. Zone then layers in trusted local signals, ensuring your locations and services are structured and accurate. AI Source completes the picture, enhancing your presence so AI platforms like Google AI Overviews, ChatGPT, and Microsoft Copilot.
Helium makes your business search-ready.
Zone makes you location-ready.
AI Source makes you AI-ready.
It’s not one or the other, it’s the full package.
Helium isn’t new. It’s the foundation of everything we do – and it’s been delivering measurable SEO success for businesses for years.
From global brands to boutique operators and small groups, Helium has consistently helped businesses rise above competitors, boost more bookings, and prove ROI to their stakeholders.
This is our expertise. This is our legacy. With Helium, your business benefits from the same proven approach that has powered results across thousands of destinations.
