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Secrets Revealed: How Top Hotels Sell More Gifts

Join Jenna Burnes of Lala & Co., the creative mind behind high-performing hotel gifting campaigns that have generated hundreds of thousands in revenue. Discover how your hotel can tap into the same proven strategies, just in time for the gifting season. This session brings her expertise center stage, joined by Erica McLean, who’ll share the…

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The Quiet Power of Hospitality Redemption Data
December 16, 2025
If you want to understand what guests really value, don’t look at what they buy. Look at what they redeem. In hospitality, gift experiences are usuall... Read full blog
What Happens When Hotels Block AI Crawlers?
December 16, 2025
Digital Marketing Manager at OmniHyper  9 MIN READ In the last year, AI Search has shifted from “emerging trend” to “immediate reality.” Travellers a... Read full blog
Our Holiday Schedule & How We’re Supporting You
December 9, 2025
Digital Marketing Manager at OmniHyper  5 MIN READ As we head into the festive season, our team is taking a short break to recharge but we’re not lea... Read full blog
Our Holiday Schedule & How We’re Supporting You
December 9, 2025
As we head into the festive season, our team is taking a short break to recharge but we’re not leaving you without backup. Here are the key dates and... Read full blog
The Upsell Framework Every Hotel, Spa & Restaurant Should Use
December 2, 2025
In hospitality, upselling often gets treated like a dirty word. People imagine awkward conversations at the front desk, pushy offers, or guests feelin... Read full blog
Microsites & Brand.com: Why Smart Hotels Need Both in 2026
December 2, 2025
Digital Marketing Manager at OmniHyper  8 MIN READ When hoteliers talk about “their website,” they rarely mean brand.com. In practice, their website... Read full blog
Local SEO Smashes Direct Hotel Bookings
November 27, 2025
An Australian hotel chain taking part in a local seo marketing trial has seen direct revenue increase significantly, with one hotel’s organic booking... Read full blog
We’re now OmniHyper®
November 27, 2025
1999 Spider Web International is born in Michael’s parent’s garage. 2002 First office in Taupo’s town centre. 2007 Spider Web is rebranded to Traff1k®... Read full blog
Where Did My Customers Go? The Future of Search and How to Win in the Age of AI Search
November 27, 2025
AI Search is Here and It’s Changing Everything. In 2025, over 60% of searches end with zero clicks. Google’s AI Overviews, AI Mode and tools like Chat... Read full blog

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